Slamen Carpentry had spent fifteen years building extensions, renovations and bespoke joinery across Roscommon and the surrounding counties, entirely on word of mouth. The work was exceptional and the diary was full — until the generation that recommends trades over a fence was joined by the generation that searches Google, compares three websites, and never phones anyone whose online presence looks like an afterthought. The firm wants larger contracts: full renovations and architect-led projects, not just word-of-mouth referrals.
The brief balances two goals. Presentation: the craftsmanship had to be felt on screen, which meant going beyond a photo grid — WebGL galleries with depth and motion, and before/after sliders that let the transformation sell itself. Discovery: local SEO built to dominate — proper schema markup, pages targeting the towns and service combinations people actually search, and a review strategy that turns satisfied clients into public proof. The target is explicit: when anyone in the region searches for a carpenter or builder, Slamen is the answer.
Immersive project presentations with depth, parallax and buttery transitions — the digital equivalent of walking a client through a finished build instead of showing them a photo album.
Interactive comparison sliders on every renovation project — the single most persuasive format in the trade, letting the transformation make the pitch.
Service-by-town landing pages, full LocalBusiness and Service schema, and Google Business Profile optimisation — engineered so 'carpenter Roscommon' has one obvious answer.
Post-project review prompts routed to Google, displayed on-site with schema markup — fifteen years of satisfied clients converted into visible, ranking proof.
Target growth in quote requests in the first 90 days after launch — the projection this build is engineered against, to be measured once live.
Target local ranking for the region's core trade searches — 'carpenter Roscommon', 'builder Roscommon', and the surrounding town-level terms.
Target order-book depth within six months of launch — a diary booked two quarters ahead, priced accordingly.
// targets from the signed scope — this page updates with measured results after launch
“Fifteen years of word of mouth built this firm. The next fifteen need a website that works as hard as we do.”
Owner, Slamen Carpentry — at project kickoffLocal SEO, sub-second pages and a site that turns searches into booked work. Tell us what a new client is worth to you — we will build the machine that finds them.
