NordStream Logistics moved full and partial truckloads between the Baltic states, Scandinavia and Central Europe. Their quoting process was the industry standard, which is to say broken: a customer emailed origin, destination and cargo details; a manager checked lane rates, fuel surcharges and ferry schedules; a quote went back a day or two later. By then, the customer had often booked with whoever answered first. The sales team knew speed was the problem but had no tool to fix it.
The brief had three load-bearing parts. A route calculator that could give an honest instant estimate band — not a fake 'exact' price, but a credible range from real lane data — across their core corridors. Full trilingual content in English, Russian and German, because their shipper base genuinely splits across the three. And live tracking integration, so existing customers could follow a shipment on the site instead of phoning the office. Underneath it all: a lead pipeline, because an instant estimate is only valuable if it lands in a salesperson's queue in seconds.
Origin/destination, weight, volume and cargo type in — a realistic estimate band out, computed from maintained lane-rate tables with fuel-surcharge logic. Deliberately honest: ranges, not false precision.
Complete EN/RU/DE content parity with hreflang routing, so a shipper in Hamburg, Riga or Moscow each lands on a natively written version — not a machine translation.
A third-party tracking API surfaced shipment status inside the customer account, cutting 'where is my truck' calls and making the site useful after the sale, not just before it.
Every calculator submission routes into the sales queue with lane, cargo and estimate attached — the first call a rep makes is already half-qualified.
Estimate delivery time, down from an industry-standard 48 hours. The calculator now answers before a competitor's sales rep has read the enquiry email.
Qualified quote requests in the first year, with the calculator alone accounting for roughly 40% of all new-business leads.
Drop in routine tracking phone calls within six months of launch, freeing the operations team for actual exceptions.
// results vary by project — ask us how we measured this one
“In forwarding, the first credible quote usually wins the load. Now the first credible quote is ours, and it goes out before anyone else has opened the email.”
Managing Director, NordStream Logistics · name withheld under NDA — reference call availableWholesale portals, dealer logins and integrations with the systems you already run. Tell us what slows your sales team down — we will scope it, price it and ship it.
